Interactive App | Digital Illustration
This is an interactive website based on the book by Michael Pollan called The Omnivores Dilemma. The basis of the book talks discusses the US's current food system. The book is truly factual, giving a large perspective to readers on our consumption and production. What Michael Pollan does not address, is how we can responsibly and rationally change the way we eat. The interactive site I have designed addresses how you can change. Going through a self evaluation of your actions and then discovering ways in which to change overtime is the story I use to get people to think about changing. Slow change is the only way to make a behavior change, so implementing steps you take to improve reflects my design decisions.
Presented here are the final screens. The main structure involves user input and recognition in how their actions affect the "Big Picture Problems." Users are actively engaged in adding in their information and experiences. Once their information is inputted, users can begin to think about how they eat. As you adjust visual elements on screen, users can see how things change.
Psychology shows us that people take time to change habits. Many times, in order to change those habits, we need constant positive feedback in order to continue the process of changing. When it comes to food consumption and production, we cannot see how our small input is going to effect the large scale issue. I created screens that describe a few different sections of the problem and how they work. If you slide the page upward, you are able to see the "Big Picture" effect and how your changes will make a difference. This is the instant positive feedback that people need in order to change.
Posted below is an brief interaction video that helps to show how the application would work. All actions and visual style of the example pages continue throughout every section.
Along with developing the concept for the interactive experience of the Omnivores Dilemma, I created all of the illustrated and animated pieces for the experience. Every piece of artwork in the interaction is original and created for the screens. These illustrations are also used on the poster to create a variety of overwhelming patterns to help represent how much food we consume that is heavily processed.